After her breakup, Swann and her friends took a lot of personality tests in trying to understand themselves, their exes, and why their relationships didn’t work. It is not a key to happiness in the long term.” Juliette Swann MSEL’19 is the founder and CEO of the dating app Birdy.īirdy users first take a personality test, inspired by the widely used Myers-Briggs Type Indicator. “That is not the most important thing in a relationship. “You can be blinded by physical appearance,” Swann says. Swann is the founder and CEO of Birdy, a dating app that emphasizes personality and compatibility rather than the more superficial, picture-heavy approach of other dating sites. That idea would change Swann’s life, leading her away from the corporate jobs she been working and taking her down an entrepreneurial path that would eventually lead her to Babson. That reflection led to a business idea for a new type of dating app that could help others make better decisions about their romantic lives. Choosing the right person for you is key for your happiness.”

“It made me realize the impact a partner can have in your life. “I was in my bed and thinking of how I ended up in this situation,” she says. Left alone with her thoughts, she reflected on the last five years, on the choices she had made. Two surgeries, and two months in bed, followed the accident. Then, only two weeks after the breakup, she fell off a horse while riding and landed badly, breaking a vertebrae. “I accepted a lot of things I shouldn’t have,” she admits. She recently had broken up with her boyfriend of five years, a man she came to realize didn’t truly listen or understand her. Laid up in bed, Juliette Swann MSEL’19 had a lot of time to think.

Who is birdy dating